2017 Design Trend: Animated Logos Everywhere
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Animated logos have been around for awhile, usually on a splash screen or when visiting a landing page. They didn’t serve a purpose and often times seemed a bit amateur.
Recently animated logos are popping up in very interesting and creative ways. Here are three examples of how animated logos are being used in the real world.
Animated Logos to Explain the Design
Design firm Concreate Studios uses animated logo design to show their clients why they chose the design they did. By showing how each element fits together, the client has the ability to build their brand around their logo.
This is a creative way to use the animated logo as an internal document rather than something for the brands end-user. And I would assume that this is going to help Concreate increase approval rates, once clients understand how much thought and effort went into the logo.
Animated Logos in Email Signature
Recently, I received an email from AdSense with tips to make more money. They email was quite long and full of text, but since I was interested in the topic, I went through the entire thing. At the bottom, the signature caught my eye. Google employees are using the image in their signatures. I was drawn (no pun intended) to the movement and was much more aware of the contact information that I normally would have been.
This was a simple, yet powerful use of an animated logo to help ensure that I noticed the call to action.
Traditional Animated Logo with a Heartbeat
BBC’s newsbeat uses their animated logo in a more traditional manner, taking a fairly standard text logo and giving it some life. This is an example of how simple movement can be very powerful for your brand.
To see it in action, head over to the BBC site.
Now it’s your turn. Where have you seen great examples of animated logos? Tell is in the comments below.